A longtime apparel entrepreneur, Joe Laurita has launched a number of successful ventures built on 35 years of industry experience. With his hands-on approach to business, Mr. Laurita knows how to manage a product from conception to distribution. In the early 2000s, he turned Windsong Allegiance Group into a lucrative operation by acquiring apparel brands Joe Boxer and C.F. Hathaway Shirt Company. Based on these and other accomplishments, Mr. Laurita holds a solid reputation for merchandising and licensing expertise alongside his leadership within the apparel industry.
His passion, tenacity and history with international apparel brands allowed him to procure and become CEO of Margaritaville Apparel Group in 2008. Margaritaville Apparel, inspired by the iconic Jimmy Buffett song and lifestyle, is now featured in major department chains worldwide, with offices in Los Angeles, New York City and Hong Kong. Mr. Laurita has also formed partnerships with the Frontgate Catalog, which has a reach of 95 million people, and the Home Shopping Network, a $3 billion multi-channel, international retailer. The association with HSN will further Margaritaville’s expansion as a lifestyle brand, featuring an entertainment channel and a flagship hotel resort.
Mr. Laurita’s action-oriented approach extends to ventures in movies, music and other interests. He served as executive producer on Michael Imperioli’s directorial debut, the 2009 film The Hungry Ghosts; and designed a recording studio in Santa Monica, CA that he owns with his son, Joe.
Aside from his many business and artistic ventures, Mr. Laurita mentors children in his community, sits on the board of Exploring the Arts and supports other organizations such as Project Ladybug, MusiCares Foundation, PETA and St. Jude Children’s Research Hospital. Originally from Queens, New York, Mr. Laurita currently lives in Santa Monica with his wife of 35 years, Adele.